CHALLENGES
Acclaimed media artist and director, Refik Anadol, creates world-renowned site-specific public art, and orchestrates live audiovisual performances, exhibitions and installations throughout the world. Recently, Anadol worked with the Los Angeles Philharmonic (LA Phil) for its centennial season to celebrate both the orchestra’s history and its future. With the aim to use The Frank Gehry-designed Walt Disney Concert Hall (WDCH) as a canvas, he needed a solution that could project crisp, bright and clear images onto a unique, reflective outside exterior.
Separately, Anadol held an open house at his Los Angeles studio for the Frieze Los Angeles art fair, with the goal to transition traditional surfaces into unexpected visuals.
With both of these art exhibitions, he needed to find a way to ensure the light could be captured clean and clear in the air, without any distortion or alteration – Anadol is constantly trying to find ways to make light more visible.
SOLUTIONS
Anadol selected Panasonic’s projection technology to create unique and captivating visuals that were able to alter the reflective surfaces of the WDCH and transform traditional backdrops into innovative visual designs during Frieze Los Angeles.
For the LA Phil, Anadol trained machine learning algorithms on the orchestra’s extensive digital archives – 45 terabytes of data – to create the public art installation, WDCH Dreams. To project stunning visuals based on this dataset, Anadol used 42 large venue laser projectors, including Panasonic’s PT-RZ31KU 3-Chip DLP® SOLID SHINE laser projectors. At Frieze Los Angeles, Anadol used the world’s smallest 50,000 lumens 3-Chip DLP® SOLID SHINE projector,
Panasonic’s PT-RQ50KU, to alter flat surfaces into distinctive textures. In his second Frieze installation, Infinity Room, Anadol utilized a “silky fine mist” created by Panasonic’s Green Air-Conditioner as the backdrop for holographic visuals. To produce the dreamlike setting, Anadol used Panasonic’s PT-RZ120U 1-Chip DLP® fixed
installation laser projectors, each with a wide-angle ET-DLE060 lens to project onto the mist.
RESULTS
For both installations, Panasonic’s laser projectors enabled Anadol to implement immersive and engaging visual experiences by projecting stunning, clear and crisp visuals onto a variety of surfaces, bringing Anadol’s artistic visions to life.
Commenting on his work with Panasonic technology, Anadol reveals, “We feel privileged to use one of the best machines in the world, work with some of the best engineers in the world who can tackle big problems using light or mist as a material. I’m really grateful to connect cutting edge laser projection technology with cutting edge art to create something purposeful and beautiful.”
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
