Outfitted with luxurious amenities, 19 design teams collaborated to create the ICONIC HAUS, with intelligent control from a Crestron Home™ automation system.
Home to sweeping desert landscapes, renowned national parks, and the famed Grand Canyon, Arizona also offers quick access to Los Angeles, Las Vegas, San Diego, and other major cities. The desirable location inspired the development of an expansive, 14-acre, mountain-view luxury property, Cameldale Estates. With four spacious bedrooms, a magnificent kitchen, an inground pool, and other flex spaces for work, exercise, and entertaining, Cameldale Estates perfectly suits the needs and expectations of the most demanding homebuyer. As construction progressed, the estates caught the attention of digital luxury lifestyle publication ICONIC LIFE Magazine. Publisher Renee Dee identified the project as the ultimate design opportunity. She conceptualized an ‘ICONIC HAUS’ that would bring together 19 design teams under one roof to transform one estate into a designer showhouse for a one-time event. The home was subsequently purchased and the system further enhanced to meet the requirements of the new homeowner.
THE CHALLENGE
While all Cameldale Estates properties are outfitted with a premium Crestron Home™ automation system, featuring lighting, temperature, and security control, ICONIC HAUS required even more sophisticated technology to serve as a showhouse. The technology needed to blend in unobtrusively with the intricate and modern design of the home, and be intuitive to operate and approachable for all guests.
THE SOLUTION
The Crestron Home platform offered the perfect solution for ICONIC HAUS with its ability to easily integrate the various subsystems and technologies in the home, plus provide control via an intuitive user interface, adapted to keypads, touch screens, and mobile devices. Additionally, after reviewing the base automation package, the homeowner wanted to add more lighting control, audio and video distribution, motorized shading, a guest system, and more. With its sleek and innovative design, Crestron Home provides the homeowner with an uncompromised experience. Sculptures, plants, and artwork are complemented by programmed lighting scenes and a shading set to let in natural light, filter the hot Arizona sun, and provide privacy at night. Sweeping high ceilings of the modern structure feature unique lighting fixtures, and shades rise to reveal the pool and outdoor patio. With distributed audio and video via Crestron DM NVX® AV-over-IP technology, playing music in any room is as easy as one-touch. And news, sports, or movies can be broadcast to the bedroom, kitchen, or out by the pool.
The homeowner also had specific ideas for the “man cave,” which doubles as a guest house. When he’s not watching football on the two 85-inch TVs, the homeowner can control everything across the residence from the Crestron Home app running on his smartphone or iPad® tablet. While a guest is using the space, the Crestron HR-310 Handheld Remote is programmed to only allow command of the TVs, Apple TV® media extender, lights, and other sources in the rooms. For the homeowner’s privacy and even security, it does not grant guests access to the rest of the home’s system.
While most rooms invite the outdoors in with floor-to-ceiling windows, others in the interior of the house, such as bathrooms, are completely sheltered, offering no natural light. For these spaces, Crestron lighting control provides tunable scenes to support circadian rhythm. With just a tap on a stylish Crestron Horizon™ keypad, the homeowner can light the room for sunrise, daytime, sunset, and evening.
RESULTS
Crestron Home not only sped the entire installation process, but also provided the homeowner with an intuitive interface that he could easily tweak, personalize, and use to command hundreds of devices across the residence. All of the customizations he requested were delivered flawlessly – and with hallmark Crestron reliability. “ICONIC HAUS is about showcasing innovation in design and technology. The seamless capabilities of this fully-automated home enabled us to show guests the best of the best,” said Dee. “The control options were utterly unobtrusive to the design, and the Crestron Home system that the homebuyer chose added even more to the ICONIC HAUS experience.”
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
