LED Video Wall Exhibits Marketing Agency’s Artistic Talents
Hogarth is a creative production company with offices worldwide. Founded in 2008, Hogarth has been pivotal in transforming the production landscape over the last 10 years. They are leaders in the field, producing advertising and marketing content for clients across all media and all languages. Their creative production expertise coupled with our powerful workflow and asset management technology deliver high-quality assets, control and savings for global brands.
In 2019, Hogarth completed a top to bottom renovation of its New York City offices. The project included a redesign of the street-level lobby to create a welcoming area where the agency could highlight its work in high-end visual effects and post-production.
Hogarth Worldwide Creative Director Ian St. George Freeman said the main idea behind the new lobby was to establish a space for demonstrating their prowess in creating artistic visual media. “That thinking drove our decision to pursue a video wall,” St. George Freeman said.
Hogarth procured a design bid for a 4x4 LCD video wall but feeling that the proposal lacked the impact they had envisioned, set out to obtain another option and engaged technology solutions provider Diversified.
“Hogarth wanted a solution that was more engaging and visually dynamic,” said Diversified Account Executive Rudy De La Uz. Upon Diversified’s recommendation, Hogarth visited Planar’s nearby New York City Showroom. “Overall, they were very impressed with the range of display technologies that are available,” De La Uz said. “We made our suggestions and worked with Hogarth’s team to formalize a video wall design.”
The engagement resulted in the integration of a nearly 18-foot-long, 8-foot-high Planar® TVF Series LED video wall with a 1.8mm pixel pitch (TVF1.8) in 9x7 configuration. The Planar TVF Series is a family of fine pitch LED video wall displays with a 16:9 aspect ratio that allows every pixel pitch to exactly achieve popular resolutions including Full HD and 4K. With a profile of less than three inches, the Planar TVF Series reduces the overall video wall footprint and is easier to integrate in more spaces compared to other LED video wall solutions.
Building block design streamlines installation
The creative, stackable design of the Planar TVF Series proved beneficial for helping Diversified meet an expedited installation schedule. “From an ingenuity standpoint, the product is fantastic,” De La Uz said. “Efficiency is very important to us as integrators and the way the Planar TVF Series cabinets come together helps make the installation process much simpler.”
Like building blocks, Planar TVF Series video walls are assembled with a single-step process to connect embedded power and signal connectors from cabinet to cabinet by stacking vertically, eliminating cabinet-to-cabinet cabling.
“There are no external jumpers or whips for cabling or power—it’s all done internally within the cabinet itself and because of that there are less failure points,” De La Uz said. “That was a huge advantage for being able to complete the installation on a tight timeframe.”
Digital canvas highlights artistic talents
Integrated in Hogarth’s new lobby entrance, the Planar TVF Series LED video wall is used to show a highlight reel of recent client work from offices around the globe, but a larger purpose involves treating the installation as a digital canvas for displaying custom, experimental and personal work created by Hogarth’s in-house artists. “In terms of content creation, the video wall allows us to showcase the talents of our people,” St. George Freeman said.
With a curtain glass wall built in front of the lobby space, the video wall is visible from the street, creating the sense of a gallery-like environment, according to St. George Freeman. “It’s really about expressing the pride that we have in our work to anyone who might visit or pass by.”
Hogarth involved its artists, animators, editors and compositors in the video wall selection and design process as they would be the ones producing digital content for the video wall.
“Universally, one of the recommendations that everyone gravitated toward was to avoid a standard format,” St. George Freeman said. “Our artists were excited about the prospect of working with an unusual or different-sized digital canvas. Planar was great to work with in this sense because they were so accommodating in allowing us to design the video wall to our own custom specs.”
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
