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Barco brings SpongeBob to life at Adelaide Oval

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Barco brings SpongeBob to life at Adelaide Oval
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Known for delivering premium audio and lighting services across and beyond Adelaide, Novatech Creative Event Technology (NCET), has emerged as one of the world’s most trusted full-service corporate event production companies. When the beloved animated character, SpongeBob SquarePants, turned 20, Nickelodeon teamed up with Novatech, TLA Worldwide, Adelaide Strikers, and Campfire Content Co., for a memorable birthday celebration – while exhibiting a visual galore for the audience.  

Amplifying on the iconic Big Bash League New Year’s Eve fixture at the Adelaide Oval, Novatech used the opportunity to magnify the entire event with its visual game, leveraging Barco UDX projectors. Our projectors enabled Novatech to deliver a stunning show for the audience with razor-sharp 4K images. The immersive show took over the sports ground, mesmerizing the audience and, SpongeBob SquarePants surely lit up the event with this performance!

Seamless projection, ultimate visual experience

Visualization technology is only as good as the experience that it delivers to the viewers. Barco’s innovative projector portfolio ensures that our partners and customers can deliver impressive visual stories at every type of event and venue. Partnering with Novatech, we knew we had to create an immersive show at an iconic sports ground and for one of the most famous animated characters.

The Oval’s 360-degree boundary LED screens, two levels of parapet LED screens, and three enormous LED vision screens were unified into a vast content canvas for the show. Aiming to deliver a never-before experience to the spectators, Novatech upgraded it to include four 30m x 17m white projection surface, laid on the field itself. To add to the experience, they rigged four units of UDX-4K32 projectors at the rear of the grandstands to use every pixel of their 4K capability to create a perfect image – leaving the spectators spellbound.

Magnifying every show!

Adelaide Oval is one of the most picturesque sporting grounds in the world, and home to many events including cricket, AFL, footy, concerts and functions. It offers a unique blend of new and old, carefully integrating the latest in stadium design with famous features, such as the heritage scoreboard, century-old Moreton Bay Fig trees, the grassed northern mound and more. These elements form an embedded museum, with integrated points of interest and historical features bringing the whole stadium to life.

Barco makes no compromise when it comes to exhibiting brilliance. Our UDX projectors set a new standard with the stunning visual exhibit at Adelaide Oval. And, with our innovation and support, we enabled Novatech to illuminate the venue with breathtaking 4K images. 

Highlights:

Barco Solutions:

UDX-4K32

Benefits:

Compact size

High-brightness images

4k laser capability

24/7 operation

Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.