Wonderful audio-visual tribute for the end of WWII with highly reliable UDX-4K40 projectors
On May 5, 1945, Germany signed its capitulation in Hotel De Wereld, in Wageningen, the Netherlands. This is commemorated every year by the lighting of the Freedom Fire in front of the hotel on the night of 4 to 5 May, in the presence of politicians and veterans This year, even the king was planned to attend. But then Corona followed. Would no one be able to attend the event, just when the Netherlands were celebrating 75th anniversary of the liberation? This is where Barco and Mr.Beam Studio come in.
Mr.Beam Studio is a creative agency from Utrecht. The team of both creatives and technicians create audio-visual experiences through projection mapping, among other things. Their work brings everything around us - spaces, buildings and objects- to life, in order to tell a captivating story spatially.
Initially, there was talk of cancelling the ceremony of May 4. But that would have been a great loss. So Wageningen asked Mr.Beam Studio to develop an audio-visual commemoration.
Quickly invented, extremely haunting
In barely twenty days, the creative agency worked out a performance, to be projected on Hotel De Wereld. From the storyboard, up to the video and voice-over to the technical side. "Projection mapping on architecture is the most challenging," says Mo Assem of Mr.Beam, "As couldn't physically sit together, we followed an entirely digital workflow. Fortunately, we were certainly ready for our test." An example of how the sector immediately reinvents itself.
Reliable projectors quickly found
Mr.Beam also had to pick the best projectors quickly. The agency went for two Barco UDX-4K40 projectors, a deal through AED Group. "We needed reliable technology," continues Assem, "and we have known for some time that Barco offers it. We almost always work with their solutions."
The devices offered guaranteed constant high brightness -37,500 lumens - and constant colours - from the widest colour spectrum on the market. All this in razor-sharp 4K-UHD resolution and without image flicker, thanks to the laser phosphor light source.
"Reliability was key," notes Assem. "Not only because the tribute had to be impeccable, but also because we had to set up and project everything in one day. Fortunately, the projectors are also easy to transport and install, because we weren't allowed to be present with a full occupancy".
Subdued, digital tribute
From 9 p.m. onwards, fourteen representatives received a flame on the square in front of Hotel De Wereld, to light the Freedom Fire at midnight in their own city. All of the Netherlands were able to follow the event live, via live streams on the internet and television. Like the impressive tribute of Mr.Beam Studio, just minutes before midnight, accompanied by a beautiful spoken message about freedom and a cello solo.
"A spectacle with an undeniable wow-factor, which, however, is secondary to the story that touches people more than ever in these Corona times. From a distance, we've reached and gathered them."
Highlights:
Extremely reliable and long lifetime
Easy to transport and install
Amazing experience thanks to pin-sharp images
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
