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A Mesmerizing Display of Art on Lotte World Tower Powered by Barco Projectors

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A Mesmerizing Display of Art on Lotte World Tower Powered by Barco Projectors
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Over 555 meters tall, the skyscraper Lotte World Tower in Seoul, South Korea is a world-renowned landmark with 123 floors. Inspired by traditional Korean art forms for the design of interior event spaces, this sleek tapered tower stands out from Seoul’s rocky, mountainous topography. Over the years, the Lotte World Tower has served as a ‘true storyteller’ of the city – reading the stories and wishes of the city through majestic projections.

Barco partnered with Good Media, turning 6th to 12th floor of the magnificent Lotte World Tower into an artistic display for the people - projecting images through the UDX-4K40 projectors. Installation for the project was completed by mid-October 2019, and the projection was live from then till January 2020.

Projecting Unbelievable Experiences

Barco’s UDX-4K40 features 4K UHD resolution and 37,500 lumens light output, ensuring a flawless display with accurate colors. With its Constant Light Output (CLO) functionality the projection mapping on Lotte World Tower exhibited a wide color spectrum, seamlessly creating a rich artistic experience.

The high-brightness laser projectors delivered razor-sharp 4K images. As a result, the six floors of Lotte World Tower transformed into a truly splendid canvas for the projection, giving the landmark a whole new edge.

Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.