LED Video Wall Highlights Amenity Space at One Liberty Plaza
Formerly the U.S. Steel Building, One Liberty Plaza is a 54-story office skyscraper in Lower Manhattan, New York City that is owned and operated by Brookfield Office Properties. The LEED Gold Certified building houses a mix of tenants including law firms, public agencies and not-for-profit organizations.
In 2018, the owner partnered with hospitality-focused and flexible workplace provider Convene, which works with property owners to transform commercial real estate into best-in-class amenities, workspaces and meeting and event spaces. Following the agreement, Convene led a renovation to develop a reimagined concept of the building’s ground, mezzanine, second and third floors. The new ground level features a public café and coffee shop. The mezzanine and second floors are fitted with full-service meeting and event spaces and the third floor includes nearly 45,000 square feet of flexible office space.
Convene provides a proprietary technology platform with its design and service offerings, which includes a core inclusion dedicated to digital signage. “We recognize the importance of digital signage to amenity and event spaces, including the benefits related to branding, revenue generation and ROI,” said Michael Judeh, Convene director of AV technology.
LCD display technology was originally proposed with the One Liberty Plaza makeover. However, Convene’s AV technology partner, Adtech Systems, felt that the planned solution was underwhelming considering the prestige of the building and location.
“One Liberty Plaza is a high-profile property and it really needed a design element that matched its status,” said Jim Ares, systems designer and senior account executive with Adtech Systems. “We approached Convene about the advantages of upgrading to LED in terms of serviceability, functionality, video processing and impact.”
Adtech Systems presented a revised display technology design featuring LED that Convene’s leadership team approved, resulting in the installation of a nearly 8-foot-wide, 16-foot-high Planar® TVF Series LED video wall with a 1.2mm pixel pitch (TVF1.2) in a 4x14 configuration.
Boosting the appeal of property amenities
Deployed in the main arrival area on the second floor as a high-end design element and digital signage solution, the Planar TVF Series video wall is used to support client engagements and highlight upcoming events. Exhibitors can use the LED video wall to display agendas, marketing and sponsorship slides, or corporate information and logos.
The Planar TVF Series LED video wall increases the ability of the property owner to attract top level tenants and raises the value of the mezzanine and second floors as event and meeting spaces, according to Judeh.
“It brings a ‘wow’ moment to the arrival experience and provides a fantastic benefit to our customers,” he said.
“The LED installation is also a huge marketing tool for us—it highlights our investment in technology including our commitment to designing spaces that are cutting-edge.”
The stackable design of the Planar TVF Series allowed Adtech Systems to maximize the space and angles that were available to work with, according to Ares. “The Planar solution is very customizable—we put it together like a jigsaw puzzle to achieve the desired outcome,” he said. “The completed installation sets the scene for the new lobby environment—when people enter, they know it’s a special location with special attention to the designed technology.”
About the Planar TVF Series
The Planar TVF Series is a family of fine pitch LED video wall displays with a 16:9 aspect ratio that allows every pixel pitch to exactly achieve popular resolutions including Full HD and 4K. Featuring front serviceability and a creative stackable design, Planar TVF Series video walls are assembled like building blocks, eliminating cabinet-to-cabinet cabling and reducing the complexity of installation and vertical alignment. With a profile of less than three inches, the Planar TVF Series reduces the overall footprint and servicing space that is required. This makes the video walls easier to fit in more spaces compared to other LED video wall solutions.
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
