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Barco brings vivid projections to Sesame Street dark ride

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Barco brings vivid projections to Sesame Street dark ride
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Founded in 1977, Sally Corporation started life as an animatronic production company that helped market corporate brands in a unique and entertaining way. Since then, Sally has evolved into the world’s leading designer and manufacturer of the most successful dark rides around the world. Amongst the characters it works for are global stars such as Shaun the Sheep (Aardman), Justice League (Warner Bros./DC Comics) and Scooby-Doo (Warner Bros.).

For PortAventura World, Sally Corporation was introducing the very first Sesame Street dark ride in Europe. The well-loved characters include life-sized animatronics of Big Bird, Bert, Ernie, Abby, and Detective Grover who tells guests about the new adventure they are about to embark on. The 6-minute ride is intended to be a showcase for the park, so customer satisfaction is very important. Dark rides of this nature require very high levels of performance. The 14,000 square foot building notably features:

  • A total of 8 projection screens (ranging from 30 to 70 feet wide)
  • 4 projection-mapped screens on dimensional sets with practical target integration.
  • 1 ninety-degree curved screen with animatronic and show element syncing
  • 2 x 180 degree curved, fully immersive screens allow us to fly through Count’s Castle and dive down into Oscar’s Trashcan.
  • 1 flat screen with Hall of Fame scoreboard feature.

To each of these screens, Barco’s UDX-W22 projectors bring superb color rendering and the sharpness needed for immersive 3D, long-life performance, simplified design and maximized control. “Our partner PortAventura World has done an amazing job along with Sally Corporation, in capturing the true essence of the Sesame Street brand and creating an immersive experience that brings our characters to life for park guests.” – Ed Wells, Senior Vice President and Head of International Media and Education, Sesame Workshop.

Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.