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Northern California Home Entertainment

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Northern California Home Entertainment
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Large scale video wall technology is widely seen today in commercial applications in practically every vertical market. The most common deployments are corporate facilities, transportation centers, retail, higher education and sports venues, to name a few. Continued advances in the technology have now begun to make it attractive to consumers with professional requirements. Direct view LED technology, such as the new Planar® DirectLight® LED Video Wall System, is one example. This video wall solution, already in place in a number of commercial applications, was installed in a residence in Northern California.

Preferred alternative to conventional projection solutions

Used as a media wall and a work of digital art, the Planar DirectLight LED video wall was chosen to occupy a large dining and entertainment space in favor of a screen and projection system that was considered initially. The homeowner had seen a Planar DirectLight LED video wall and recognized it was a better solution for the owner's residential needs. This decision was echoed by the owner's systems integration partner, Sound Vision (Sacramento, California), with company president and owner, Paul Bernauer, noting that, "given the many factors of the space, no other solution but Planar DirectLight would be nearly as effective."

The space Bernauer and Sound Vision had to work with in the residence is approximately 60x40 square feet in total, with two walls containing large window expanses. "We weren't in a position to actively control all the ambient lighting, so we had to have a solution that was designed to perform well in high-bright conditions. The Planar DirectLight met this requirement with its deep black LED resin design, 900 to 1,200-nit (adjustable) brightness, and ultra fine 1.6mm pitch. Bernauer adds, "The homeowner is very happy with the visual performance and says it produces stunning images even when running at less than 50% brightness."

An ultra-bright, seamless digital "canvas"

To match the available mounting wall space, the chosen video wall measured 21 ft (6.4m) wide by 11 ft (3.3m) high. It is comprised of 192 Planar DirectLight LED Modules, each with a 1.6mm pixel pitch. This size, configuration and pitch meant that content, including 4K video, could be viewed at varying distances – even up close – without the viewer noticing any pixilation. What the viewer also enjoys is a virtually seamless screen. Bernauer says this is clearly remarkable given the video wall's size. It owes to an innovative physical mounting mechanism – called Planar® EasyAlign™ – and to the Planar DirectLight Control Software. Planar EasyAlign features magnets that attach each LED module to the mounting structure; these provide adjustability to achieve a completely flat surface and consistency between LED modules. "The DirectLight Control Software takes things a step farther, enabling the precise matching of the brightness of each module edge such that any inconsistent spaces, or seams, between modules virtually disappear," Bernauer says.

Additional benefits of Planar EasyAlign include front access to every LED module, a necessity since the entire video wall is installed directly to a concrete surface without a separate structure. Another, is minimal depth—which measures just over four inches—and contributes to the video walls' artistic look and feel. Third is Planar DirectLight's distributed architecture, whereby components such as the video walls' 22 power supply modules can be remotely located. "This was important to the homeowner because it would keep the video wall running cool and quietly, thus enhancing the desired ambience," Bernauer says.

Support for high resolution, 4K content

To the owner, this seamless "canvas" is important since content plans include a library of ultra-high definition, 4K videos – some several hours in length – that depict iconic scenes such as a Parisian sunrise or a sunset over Bora Bora. These videos define the Planar DirectLight video wall as a "dynamic piece of art that creates a beautiful backdrop for the space. Other displayed content is just as stunning, including Blu-ray movies, satellite television programming and slide shows comprised of high resolution still images. Sound Vision's Bernauer selected Planar's Clarity™ Visual Control Station™ (VCS™), which provides video processing and content management, allows images to be spread across the entire video wall, or scaled down to occupy portions of the video wall as the homeowner desires.

"In the end, it is our mutual impression that there isn't a better technology than Planar DirectLight to create the feeling and the ambience envisioned for this type of space," Bernauer says.

Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.