Planar Video Walls Help Reinforce Nike's New SoHo Retail Experience
Nike's newest retail innovation is a 55,000-square-foot store in downtown New York that intends to reimagine the consumer retail experience. Nike SoHo is a five-story, technology-infused space that includes a Nike+ Running Trial Zone where consumers can test shoes on treadmills, a Nike+ Soccer Trial Zone that features a turf field for testing soccer shoes, and a half-court Nike+ Basketball Trial Zone where customers can test shoes and perform custom drills under the guidance of a certified store athlete.
As a key component of the retail strategy at Nike SoHo, multiple video wall displays from Planar are integrated throughout the space to help support the store's design vision to "create a seamless link between Nike's digital and physical platforms."
Planar video walls provide immersive consumer experience
The video wall systems installed at Nike SoHo include Clarity® Matrix® LCD video walls and interactive Clarity Matrix MultiTouch LCD video walls. Designed with an ultra-narrow bezel, the Clarity Matrix video walls feature 800 nits brightness, LED backlight technology, and Full HD resolution while providing outstanding tiled visual performance. The Clarity Matrix MultiTouch video wall is equipped with 32 touch points for multi-user interaction and features Planar® ERO™ (Extended Ruggedness and Optics™) technology, an optically-bonded protective glass that makes the display four times stronger and more scratch resistant than other touch displays. Planar ERO also improves perceived contrast by more than 300 percent, giving viewers the highest quality visual experience.
At the Nike+ Basketball Trial Zone, the video wall are used to foster a unique digital interactive experience by surrounding consumers with high-definition images of iconic New York basketball courts. At the Nike+ Running Trial Zone, video walls enable for consumers to experience a stretch of Central Park or the West Side Highway as they test shoes on treadmills .
Additionally, a large Planar® DirectLight® LED Video Wall System is located immediately in the entrance to the Nike SoHo store, providing an impressive technological display to greet consumers. The flexible and easy-to-use Clarity® Visual Control Station™ (VCS™) video wall processor powers the Planar DirectLight LED video wall, enabling for simplified management through an all-in-one hardware and software solution.
Display technology helps transform the retail concept
With Nike forging ahead with its SoHo experimental retail idea, and again pushing the sports retail concept into new territory, the integration of Planar's cutting-edge video walls is helping to shape a one-of-a-kind consumer experience.
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
