Planar Displays Allow for Interactive Tradeshow Experience
American Modular Systems (AMS) is a leading California manufacturer of green and durable modular schools that are designed to help school districts expand quickly and affordably. In 2009, AMS introduced its line of award-winning Gen7 high-performance classrooms—energy-efficient learning spaces that combine ultra-tight building envelopes with advanced electrical and mechanical systems for ensuring the health, safety and comfort of students and teachers.
Last year, AMS was a sponsor at the 2017 Green California Schools and Colleges Summit & Exposition, a technology-focused tradeshow showcasing the best practices and solutions behind successful green school programs. For the tradeshow, AMS wanted to deploy a more engaging exhibit as an alternative to the traditional booth presentation and partnered with digital marketing agency FLX Interactive and audio-visual integrator Digital Dreams to create an interactive tradeshow display.
As a cornerstone to this design, Digital Dreams installed two 65-inch Planar® PS Series interactive LCD displays and a 32-inch touch screen monitor from Planar. FLX Interactive designed custom applications and content for the displays—enabling for a digital booth experience that would foster greater participation and generate leads among visitors.
The Planar® PS6562T is a 65-inch, Full HD commercial-grade multi-touch LCD display that offers up to 20 touch points. Engineered for extended commercial use and 24x7 operation, the display includes a metal bezel that improves durability and reduces heat load on the LCD. The Planar PS6562T also features LED backlight technology and offers the benefits of low power consumption and a slim profile.
The Planar® PT3290PW 32-inch touch screen monitor is a bright, widescreen multi-touch display that is ideal for use in tradeshow applications requiring gestures-based support.
"We created interactive content that invited people to engage in a fun way and learn about the AMS brand story including the different types of designs and smart buildings that they offer," said Alano Vasquez, VP of digital strategy with FLX Interactive. "The Planar displays were beneficial in that any type of latency was minimized, allowing for a high-fidelity experience. Moreover, the color was true to form—what we saw on the display was a very clear and accurate representation of the content we designed."
Ben Buckley, CEO of Digital Dreams, said the Planar multi-touch displays provide the flexibility to conduct simultaneous presentations and show different content on the screens at the same time. "A visitor could be watching a video while an AMS representative drags and displays content," he said. "The Planar displays are simple to use, easy to work with and can be installed quickly—just attach them to the wall, plug them in and the show is underway."
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
