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University of Oregon Student Recreation Center

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Clarity Matrix Video Wall is Focal Point of Newly Renovated Student Recreation Center

Planar has expanded its presence at the University of Oregon by providing an LCD video wall – the University calls it the Media Wall – for the newly renovated and expanded Student Recreation Center (SRC). A similar Planar video wall was installed in the University's Hatfield-Dowlin football complex.

The new Media Wall, an array of Planar's 55-inch ClarityTM Matrix LCD Video Wall displays, is a focal point of the SRC facility, occupying a nearly 320 square foot space in the entry area just in front of the climbing wall. The 32-unit array was installed by the audio-visual integration firm, CompView (based in Beaverton, Oregon), which also handled installation of the Hatfield-Dowlin video wall.

"We wanted to continue moving away from the use of paper-based, static communication, says Bryan Haunert, Associate Director of the Student Recreation Center. "Further, we wanted a platform that was dynamic, and would give us the ability to show multiple forms of content at any time—virtually anything we believed that would provide a wow factor for the SRC as a whole, but also would resonate with any specific audience we might want to reach at any time. The Media Wall gives us that platform."

Attracting attention, making a bold statement

CompView specified the 55-inch Clarity Matrix LX55HDS displays for an eight-wide by four-high (8x4) arrangement that is located 10 feet off the floor. "Even at this height, the Media Wall has the size and image quality to attract attention and make a bold statement," says John Cathey, Systems Integration Sales for CompView. "In terms of impact and performance Planar's solution sets a very high bar for large scale video walls in public spaces such as this."

"Besides the fact that the Media Wall comes from an Oregon-based company – which brings with it many inherent benefits – it is engineered with many value-added features," Cathey says. "For starters, we like its thin profile and ultra-thin bezels." With Clarity Matrix , the total mounted depth is less than four inches and the tiled bezel width is 5.5 mm. "Both dimensions are significantly larger on competitive products, which makes those products more intrusive and less appealing both visually and architecturally."

A second important attribute is the sustainable nature of the Media Wall, a feature that is in keeping with the University's overall environmental consciousness. The Media Wall supports this by virtue of how it is designed. While the video wall is comprised of 32 individual displays, it is not necessary to provide power to each of these individually, in the form of dedicated power outlets. Instead, every display is daisy-chained to the next, and power is taken from a single source located in a rack room some 125 feet away from the video wall. This, indirectly, simpli es the electrical infrastructure, and with each display only drawing 231 watts of power, total power consumption is well within targets desired for the Media Wall.

In addition, the Media Wall is installed on the unique Planar® EasyAxisTM Mounting System. This is a pioneering support structure that speeds and simplifies the mounting and alignment of displays in the video wall while also capitalizing on the ability to remotely locate several of each display's electronic components such as power supplies and controllers. "As a result, the BTU level – or heat load- of the video wall is kept to the very minimum, at a level that is significantly lower than that of other such video walls," says Cathey. "For the University, this means lower heat output and lower cooling costs – factors which contribute to the high LEED1 score that was set for the SRC, another sustainability goal," Cathey adds.

An additional benefit of the EasyAxis Mounting System is the ease of serviceability it provides. With EasyAxis, any individual display can be tilted out at the bottom and removed, either to facilitate its own maintenance or replacement, but also to make it easy for technicians to gain access to any other panel as needed. "This approach is much better than with other video walls, where if we need to service one display, we usually have to power down and dismantle either sections of or an entire video wall. In either case, we'd need to bring in a lift to get up to the video wall, but with EasyAxis, the process would be much quicker and easier, and the area would not be significantly disrupted by the presence of maintenance equipment," Cathey says further.

Delivering the desired "wow" factor

As the University's Haunert says, a key goal of the Media Wall is to provide a dramatic, attention-getting signage platform in the space; "a wow factor," he says. This is achieved due to a number of factors including the sheer size of the video wall, as well as its nearly seamless surface, brightness (500 nits), contrast ratio (3500:1), resolution 1920 x 1080) and color handling capability.

"Another major contributor is the content exibility it gives us. We almost always depict aspects of the many SRC programs in the outer quadrants of the video wall along with live broadcast feeds in the center section. This not only lets viewers see the full breadth of what we o er in SRC, but it allows us to also entertain them in a very effective and memorable way." This, he said, is a dramatic improvement over traditional static signage and further makes the Media Wall a compelling communications asset.

Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.