Clarity Matrix Video Walls Deliver High-Performance Digital Signage for Doha's Tornado Tower
Soaring 52 stories high, Tornado Tower is a high-rise office skyscraper located in Doha, Qatar, that gets its name from the distinct, hyperbolic design of the structure. Completed in 2008, the highly-unique building includes flexible commercial space, luxury offices, and a range of amenities including fine dining, a health club, a museum for modern art, and a rooftop helicopter pad.
Plasma screens were originally installed in the building's lobby for digital signage purposes, but tower management identified a need to upgrade to a higher performing and more modern digital technology solution to accommodate the building's evolving demands. Tornado Tower's design team subsequently worked with systems integrator and digital signage solution provider MOSECO Qatar to design and install two curved Clarity® Matrix® LCD Video Wall Systems (MX55HDU-L) from Planar. Arranged in a 2x8 configuration, the video walls are used for advertising and to show business channel news coverage.
Designed for 24x7 operation, Clarity Matrix video walls provide outstanding tiled visual performance, require minimal installation space and feature 800 nits brightness, LED backlight technology and Full HD resolution—making them ideal for high-impact digital signage applications.
Off-Board Electronics Enables Seamless Integration
The unique, distributed architecture of the Clarity Matrix was a key benefit with the Tornado Tower application, allowing for power supplies to be consolidated and providing for a simplified installation, according to Marwan Marouf Mahmoud, Chairman MOSECO Qatar.
"This was one of the main reasons for selecting the Clarity Matrix with this project," Mahmoud said. "The distributed design overcomes the challenge of securing power locally and allowed us to off-board the electronics to a location that is more accessible. Importantly, this also removes the need to add a cooling system behind the display."
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
