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4 Bears Casino

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Casino Renovation Employs Planar LCD Displays To Support New Gaming Floor Ambiance

The 4 Bears Casino, originally built in 1993 and located in New Town, North Dakota, is owned by the Three Affiliated Tribes and features a gaming floor, restaurants, hotel, meeting rooms and a large event center. After over 20 years of operation, the casino's 15,000-square foot gaming floor was in need for an upgrade, prompting the Tribe to consult with I-5 Design, a firm specializing in high-impact casino, restaurant and retail design, including project planning and implementation.

In renovating its facilities, the Tribe wanted to create an exciting, comfortable and high quality environment, transforming the ambiance of the gaming floor. Working with I-5 Design, the Tribe elected to add new custom décor elements, custom casework and cabinets, integrated LED accent lighting and custom flooring in addition to further designs that would enhance the existing architectural features of the space.

As a focal aspect of the gaming floor, a new circular bar featuring illumination, a decorative stone column and a suspended custom décor overhead structure was added. Highlighting the new bar amenity are two 46-inch and one 55-inch Planar® Simplicity™ Series LCD displays from Planar. Featuring an elegant and slim design, narrow logo-free bezel and an ultra-slim mounting profile, Planar Simplicity Series displays are a seamless integration with the high quality designs and lighting elements of the renovated gaming floor.

"The Tribe asked us to provide a reliable solution that demonstrates longevity and would perform well in that environment. That's what led our team to select Planar LCD display technology," said Aaron Carpenter, account executive with I-5 Design.

Engineered for digital signage and commercial installations, Planar Simplicity Series LCD displays feature Full HD 1080p resolution, LED backlight technology and integrated signage tools. The Planar Simplicity Series also provides the benefit of ultra-low power consumption, which reduces total cost-of-ownership.

Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.