Digital marketing is an apt description for how the developers of Station Square - a bold, new residential and commercial community in the Metrotown area of Burnaby, Canada – are presenting and promoting the project to prospective customers and members of the public who will visit and patronize the many retail, commercial, entertainment and cultural locations and events Station Square will offer.
In its vibrant and engaging sales center in Station Square, Anthem, with its partner The Beedie Group, has installed two large video walls from Planar. On these video walls, visitors can see a dramatic rendering of the entire Station Square project, and also use a touch feature on the displays to navigate through the project, explore the many residential and retail opportunities available, see all nearby locations of interest, even learn the distances and travel times from Station Square/Metrotown to downtown Burnaby, the Vancouver airport and elsewhere.
Planar displays seen as a reliable, compelling communication solution
As Station Square is planned for development over a 10-year period, Anthem wanted a video wall that would perform reliably over the period, would be free of service and maintenance issues, and would present its content to viewers in a compelling manner.
On the recommendations of its systems integration partner, Eos Lightmedia Corporation of Vancouver, BC Planar® PS-Series™ and Planar® EP-Series™ LCD displays were selected for the sales center. They were installed in the fall of 2012, in time to celebrate the first of the six Station Square towers to open, as well as the opening of initial elements of the walkable street-level village of shops, restaurants and other retail establishments.
"Station Square is a landmark development and a dramatic addition to the Burnaby landscape," says Greg Zayadi, Director Sales and Marketing at Anthem Properties . "The Planar displays are central in our efforts to market this project and create ongoing interest in it among a wide range of constituents."
Planar PS-Series delivers exceptional image quality and operational reliability
In the Anthem sales center, one Planar video wall is a four-wide-by-four-high (4 x 4) array of Planar PS-Series 46" displays (PS4652). Anthem chose this product for its big video wall in order to make a big impact with the architectural rendering of the entire Station Square project.
The video wall delivers on that requirement in several ways including its image quality and management. The Planar PS-Series displays were engineered with full 1080P HD resolution and 500 cd/m2 brightness. "Image clarity and colors are fantastic. As a result, the rendering of the project makes a big impact on viewers," says Shaun August of Eos Lightmedia. Further, the Planar PS4652 was engineered from the ground up to operate 24/7, it provides both manual and automatic backlight control, and consumes just 36 watts of power. "These features are important because the wall must be operational up to 16 hours a day, the picture must be perfect under different lighting conditions, and the customer needs to keep its energy costs within targeted limits," he adds.
Planar EP-Series offers Multi-Touch interactivity
The sales center's second video wall is a two-wide-by-four-high (2 x 4) configuration of Planar® EP-Series™ large-format professional LCD displays. In addition to providing a full array of connectivity (including HDI-DSI) and control options, and high brightness performance (700 nits), the Planar EP-Series is also equipped with multi-touch technology.
"This interactivity is really important," says Anthem's Zayadi, "because it further helps draw people into the center and allows them to navigate through different areas of the project according to their interests."
Planar video walls are an important marketing tool
Zayadi says that between the Planar PS-Series and the Planar EP-Series, Anthem and Beedie have technology that allows them to stand out in the highly competitive Vancouver real estate market. "This is one of our most important marketing tools. It lets us put our best foot forward today and gives us the flexibility to do so much more going forward."
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
