Large Planar LED Video Wall Creates a Buzz in Texas Sports Bar
Founded in 2001 with a single location, BoomerJack's Grill and Bar has since expanded to 13 locations (and growing) across Dallas-Fort Worth, offering delicious food, cheap cold drinks and a laid-back atmosphere for watching sports. BoomerJack's incredible growth can be owed to its successful business formula for drawing customers in: an easy-going vibe, the friendliest service, and a happy hour that lasts all day, every day.
Everything is bigger in Texas, and now with the addition of a 16-foot-wide, 9-foot-high Planar LED video wall in the new Grapevine location, BoomerJack's has one of the biggest LED video walls installed in a restaurant and bar in Texas. The new BoomerJack's installation features a Planar TVF Series LED video wall with a 2.5mm pixel pitch (TVF2.5) composed of eight LED cabinets in width and eight LED cabinets high (8x8).
The Planar TVF Series is a family of fine pitch LED video wall displays that offer front serviceability and a creative stackable design that eliminates cabinet-to-cabinet cabling and reduces the complexity of installation and vertical alignment. With a profile of less than three inches and cabling clutter removed, the need for extra space around the video wall is dramatically reduced, creating a seamless video wall display in the restaurant and bar interior.
The perfect addition for a sports bar in a sports town
Offering wall-to-wall TVs, BoomerJack's caters to the local sports enthusiasts who love to enjoy a drink and food while supporting their team. With that in mind, it was a natural fit to include a large video wall in the main dining space of the new BoomerJack's, according to CFO Bruce Hvidsten.
"All the locations have a large TV footprint, but this is far and away the largest screen that we've ever installed," Hvidsten said. "It adds a communal effect to the overall experience at BoomerJack's."
Although the Planar TVF Series LED video wall offers the flexibility to split the screen, BoomerJack's prefers to show one feed across the entire display to maximize the patrons' view of the game.
"Though it's too early to tell, the Grapevine location appears to be our strongest opening to date," Hvidsten said. "The amount of buzz that the video wall has created in the community has been quite impressive. The feedback we get is that people are amazed from the moment they step in and see HD definition on a display that size."
With the amount of enthusiasm already generated by the Planar TVF Series LED video wall, BoomerJack's is looking forward to the start of football season.
"Once college football begins and the Dallas Cowboys are playing, we'll really know the effect of the video wall," said Danica Brown, BoomerJack's marketing agent. "But we anticipate big crowds."
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
