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The Future's So Bright

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The Future's So Bright
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Located just outside Austin, Texas — the fastest-growing big city in the nation — Pflugerville Independent School District (PfISD) has experienced dramatic growth in recent years, serving close to 26,000 students within northeast Travis County.

To keep up such an explosive population boom, the district built several new schools across its 95-square-mile area, equipping classrooms with state-of-the-art technology. When it came to deciding upon visual displays, district officials identified a futureforward priority: technology that would not only serve today’s students, but tomorrow’s, too.

PfISD found their solution in Epson® BrightLink® 3LCD ultra short-throw interactive displays. What’s more, the district didn’t just install these displays in new classrooms; older classrooms were upgraded as well. Come Fall 2019, the district will have BrightLinks installed in every classroom across all 33 campuses. 

The Clear Choice

“One of the big selling points of the BrightLink is its lifespan,” says Victor Valdez, Chief Technology Officer at PfISD. “When I tell the campuses we can get 7 to 10 years out of the BrightLink and then show them the low cost of ownership, they’re giddy.”

The district had considered installing flat panel displays on carts, but Valdez was concerned about the tripping hazard this could present for the district’s almost 3,000 teachers. Choosing the BrightLink also meant the district could remove projection screens from older classrooms, while allowing educators to keep their whiteboards.

“Teachers are ecstatic about being able to see the projector content even with the overhead lights on and the blinds open,” added Valdez. “Everyone loves the BrightLink.” 

Instructing the Instructors

Any time a company implements new technology, a certain level of change management is required — and PfISD is no different. To ensure successful integration in the classroom, the district developed an ongoing BrightLink training program for educators.

“When you’re building a house and the foundation is shaky, the house won’t fare well,” observes Kathryn Ives, Coordinator of Instructional Technology at PfISD. “That’s why we require educators to complete a 60-minute BrightLink orientation and continue this learning throughout the year.”

In addition, PfISD’s team of instructional technology specialists creates various opportunities for educators to learn new skills. The specialists are invited to lead lessons using BrightLink’s interactivity features, as well as attend grade-level or department planning sessions to demonstrate techniques. The team also hosts ongoing “lunch and learn” workshops to showcase interactive tools one at a time.

“The BrightLink can do so much more than just project an image,” says Ives. “Our specialists’ ability to demonstrate the BrightLink’s interactivity and encourage educators’ curiosity and creativity has been instrumental in our technology integration. All it takes is for one teacher to say, ‘Wow, I didn’t know you could do that!’ and then they’re off to learn more.” 

PfISD also created opportunities for teachers to share the edtech tricks they learn. The district hosts an annual “Jingle Mingle” and a “Spring Fling” where teachers can showcase their innovative lessons and what tools they use to make lessons more engaging.

Building Interactive Lessons

With the instructional specialists’ support, educators use the BrightLink to lead both whole-class and small-group instruction to further engage students in their learning.

The BrightLink’s built-in interactivity application, Easy Interactive Tools, allows teachers and students to draw on projected images or use the display as a digital whiteboard. To help educators creatively integrate this tool into instruction, the instructional technology team found images of commonly used templates such as lined paper, story order charts, and Venn diagrams and saved them as JPEGs. These “Easy Interactive Charts” allow educators to select a background and annotate directly on top of the image with their finger or interactive pen. The instructional specialists are also teaching educators how to make their own Easy Interactive Charts using their own images.

“While this may seem like rudimentary support, teachers often see our ideas and come up with their own charts to make,” Ives explains. “When we give them even just a little support, they begin to support themselves.”

Working in small groups, students can collaborate and contribute to the charts. This allows students to flex their critical thinking skills and create content to express their learning. At the end of the lesson, teachers can save the edited chart for future reference and grading. This allows them to evaluate students’ understanding of the content and develop instruction to clarify concepts or make adjustments to provide more rigor or enrichment.

Discovering New Solutions

While BrightLink includes a year subscription to SMART Learning Suite Software and Epson’s own intuitive Easy Interactive Tools, users can also project and interact with free online education apps and websites to engage even the most reluctant learners. Math teachers can project online math manipulatives on their whiteboards and call upon students to drag and drop the manipulatives with their fingers or an interactive pen to demonstrate their understanding of math functions. Science teachers can project online lab simulations and invite students to manipulate the experiment’s variables with their fingers or an interactive pen to see causes and effects. In music class, students can drag and drop notes onto a treble and bass clef with their fingers or an interactive pen.

“We are constantly discovering tools that can work in concert with the technology we’ve purchased,” notes Ives.

For example, Ives recently found a free online math app that allows high school educators to overcome the difficulties they experience when sharing math formulas, functions, or expressions. Teachers need special fonts to type math equations. However, if they write them on the whiteboard using the BrightLink’s interactive pen, or even their finger, the online tool will transpose the written equation into typed text. In the app, the teacher can share this typed equation with students’ devices, which the students can annotate and solve on their own. The students can then project their answers on the BrightLink.

“The BrightLink is the best solution for us because teachers are only limited by what applications they find and want to use,” says Ives. “We wanted to give them autonomy because they know what’s best for their students.”

Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.