Elrow Town is a two-day festival where eccentricity and uninhabited extravagance is brought to life with giant inflatables, mad puppets, explosions of confetti, pumping dance tracks and a line-up of DJs that will leave your ears in ecstasy. How do you top this? By adding to the fun-filled mayhem with eye-catching color and explicit detail as part of a jaw-dropping projection-mapping spectacular!
With a background in the rave and party scene, CPL were the perfect choice for bringing 3D-mapping experience to Elrow Town. Mike Radford, Project Manager at CPL, knew exactly what he needed from his projection system—and knew he would find it in the Barco range.
“We used two pairs of Barco UDX 30K projectors, the largest in our inventory at CPL. With 120,000 lumens, we knew they would be bright, with crisp, sharp images and rich colors the audience would love,” said Radford. “But this wasn’t the only challenge we were facing.”
The biggest challenge – quite literally – was posed by the multiple-surface canvas that would be used for the projection mapping. The backdrop was 12 meters tall and an incredible 30 meters wide. It was not flat, but a three-dimensional area that included hexagons, stars and other geometric shapes. This meant the Barco UDX 30K projectors would need to broadcast with pinpoint accuracy … And do it from a distance of 70 meters.
Despite having used the UDX 30K projectors on only three other occasions, Radford had complete faith in the Barco technology. Nonetheless, he still found the effect impressive.
“The results were completely stunning,” exclaimed Radford. “We had animated images that exploded into bright, colorful action when darkness fell, actually ramping the atmosphere in the crowd up to peak frenzy right before the headlining acts. The projections revitalized everyone at the end of a sizzling summer day. It was simply perfect.”
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
