The automotive sector is evolving at an incredible rate. And it’s important that clients—whether they’re private individuals or business leaders—are aware of the innovations and solutions available. Visitors to the Ghistelinck experience center in Kortrijk are able to view vehicles in incredible detail on an imposing LED video wall. With a width of 20 meters and a height of 2.8 meters, the wall adds incredibly crisp visuals and sounds to deliver an unforgettable experience.
First impressions
“For a company like Ghistelinck, it’s crucially important to respond flexibly to a fast-changing market,” explains Vincent Yserbyt, CEO of Mercedes-Benz Group Ghistelinck. “Figures show that in Belgium, the average showroom visit for a new vehicle is dropping. We need to capture people the moment they walk through the door. We want to impress consumers with beautiful products, targeted marketing actions and a showroom that speaks to the imagination. ”
Ghistelinck turned to audiovisual experts Van Gils - Photonics for advice. They immediately understood the effect that Ghistelinck wanted to achieve and advised working with Barco technology for optimal images and superior quality.
An enormous impact
Ghistelinck decided on a Barco X2 LED video wall with a width of 20 meters and a height of 2.8 meters, run from a Barco X20 platform. The choice of LED over projection ensures perfect image quality, even in broad daylight.
“The screen has an enormous impact just from its sheer size,” says Yserbyt. “Before you even step foot inside the showroom, you’re immersed in the world of Mercedes-Benz. The vehicles are displayed life-sized and presented in their actual driving environments.”
The right choice
Ghistelinck are clearly satisfied that they have made the right choice with Barco installing additional Barco LED screens on the water tower at their branch in Waregem. Meanwhile, the video wall in Kortrijk has become a focus point around which a wide variety of marketing events have been organized.
Yserbyt says it best: “Our Barco screen has been instrumental in making us not just a showroom, but a genuine experience center.”
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
