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Breathtaking photorealistic LED imagery graces LA landmark

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 Breathtaking photorealistic LED imagery graces LA landmark
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         When OUE principals embarked upon a grand renovation of a newly acquired LA skyscraper, they envisioned a dramatic lobby display to welcome guests as well as intrigue passersby. The solution? A custom LED wall that uniquely fulfilled both objectives, designed by Niles Creative Group.

The precision engineering and durability of Barco frames is unsurpassed in the industry.

David Niles
Artist and founder of Niles Creative Group

The OUE Tower is a beacon in the Los Angeles skyline, rising 1,018 feet over the city as the 14th tallest building in the United States. Its jewel in the crown is a brilliant, curved LED display in the newly expanded lobby. David Niles, artist and founder of Niles Creative Group tackled the challenge of stringent air conditioning limitations by the Los Angeles Building Department and the addition of a glass wall facing the hot, southern California sun. Using custom LED tiles co-developed by Barco and Silicon Core and driven by Barco Infinipix™ processing, the disply was as “green” as it was visually spectacular. The result was a remarkable technological achievement that exceeded expectations for color accuracy, reliability and energy efficiency.

 Highlights:

Barco Solution

  • Barco X4.5 curved LED display
  • Infinipix™ LED processing platform

Why Barco?

  • Energy efficient - generates less heat, reduces power consumption
  • Brilliant, photorealistic imagery with true colors
  • High reliability and durability

Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.