Developed for today’s adventure-seeking gaming audiences, Mass Effect: New Earth is a 4D holographic ride combining 4D effects with a live performance and incredible special effects. Visitors are treated to an immersive journey where they travel through awe-inspiring landscapes, face off against giant adversaries, and ultimately save the day (spoiler alert)!
"Ease of use and maintenance is key to this ride being successful. The Showmaster LE synchronizes dozens of specialized tools and never misses a beat."
Nathan Huber
CEO at 3D Live
The 4.5 minute ride was created by Great America amusement park and Electronic Arts (EA), publisher of the Mass Effect™ video game trilogy developed by BioWare™. A custom 60-foot 4K 3D LED display delivers the visual spectacular, complete with 80 channels of surround audio, wind, water, and motion special effects. It’s currently the single largest attraction investment at the Great America amusement park.
A Medialon Showmaster LE show control system expertly orchestrates the entire show, safely and consistently driving and synchronizing all of the ride’s critical elements. Its easy-to-use interface enables an operator to efficiently run the show, including controlling master operation and maintenance of the audio, video, effects, motion seats, power doors, and lighting. Touchscreen operator panels and touchscreen tablet control can also be used for maintenance and system checks anywhere in the theater.
3D Live designed the attraction, from scripting to overall concept and system selection. Electrosonic handling the detailed AV system design, system integration, and programming of the AV and show control elements. MediaMation installed and programmed the moving seats, and 3D Live acted as project managers, keeping the entire project on schedule.
Photos courtesy of 3D Live
Highlights:
Barco solution
Why Barco?
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
