Pro AV Catalog

Pratt Institute

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Pratt Institute
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Pratt Institute
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CHALLENGE
It is ubiquitous: the dreaded “user error.” Most technicians would scoff, dusting off their hands after a fresh smartroom install: even the best installation with the best equipment will get an unstoppable flow of calls over minor issues. We always expect a certain “background noise” made up of user error calls, but increasingly in the last few years we’ve been fighting a rising tide: user problems that are increasingly vague, easily solvable, and often due to lax training. We couldn’t find a way of stemming this oncoming tide, nor could we find its source. We weren’t adding new rooms, we didn’t have an increase in new users… but still, calls kept increasing. Why? Then we realized: we are filled to the brim with visual learners who are at the top of their fields in design, architecture and fine art and sensitive to shifts in design paradigms. Unboxing a new gadget or computer doesn’t involve opening a manual, apps don’t interrupt phone calls, and crisp minimalism rules the day.

SOLUTION
Our response was to install new DVX systems in all our rooms, which brought with them an array of new coding possibilities. DXLink also let us re-purpose existing cabling and go full HD without any costly infrastructural alterations, letting us show every detail of a Picasso or a Rembrant down to the brushstrokes. We simultaneously began developing new Netlinx master code and TP4 layouts in-house, which our graphic designer learned in only a few weeks. This kept the dev team small, freeing the other two team members to deal with the rising tide of service calls until the solution was ready to roll out. We decided to go wireless with our touch-panels: iPad Airs communicating to the DVX over campus WiFi. The result was a light, minimalist installation that was a perfect accompaniment to our GUI. The DVX is “all-in-one”, and the GUI took full advantage of that to keep constant tabs on what the user was doing and how the equipment was performing. Has the projector overheated? The touchpanel informs the user discreetly, alerts a field technician, and doesn’t embarrass the user by making them fumble around wondering what the problem is. This transparency builds trust, and began repairing the divide that had grown between Tech Support and Faculty. The functionality was reinforced by crisp, clear iconography conveying far more than words could, and made the design intuitive and familiar: training no longer is required, and most problems are solved automatically and without the necessity of a phone call. Why isn’t the projection showing up? A hint fades in: “Please remember to plug in your laptop.” This isn’t a feature. It’s expected.

IMPACT
"Our staff has time to pivot from from reactionary to preventative maintenance, and the goodwill from faculty across campus is creating an amazing new dialog on features to add, not problems to fix. Most importantly, managing these rooms is no longer a hassle… it is a pleasure."

– Daniel Hetteix, TEC Design & Operation

Douglas Fearing- Co-Founder / President

A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.

Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.

Lois Fearing- Co-Founder/Accounting, Human Resources

A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.

Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.

Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.

Ehren Tresner-VP of Technology and Innovation

Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.

Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.

Ben Voeck-Director of Commercial AV

With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.

By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.

Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.

Chris Matson-Senior VP of Sales

Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.

Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.