The Brand Experience
Mercedes-Benz World is a unique venue located on the historic Brooklands motor racing circuit at Weybridge, Surrey. The attractions offered include automotive exhibitions, a simulator and cinema, driving experiences, guided tours, Silver Arrows Display Team, restaurant and shop, as well as regular events, and conferencing and hospitality facilities - making it an ideal day out for petrol heads, families and businesses alike. First opened in 2006, Mercedes-Benz World was one of the first brand experience centres aimed at engaging with audiences in new and exciting ways, and is packed with the latest technology to impress and inspire.
The Challenge
In 2014, Mercedes-Benz World embarked on a major refresh of its display technology used throughout the centre with the help of newly appointed, official supplier of displays for the facility, LG. Systems integration, technical design, project management and product support were delivered by Solutions Audio Visual, who chose to work with Peerless-AV®, LG’s preferred mounts supplier, on the mounting solutions.
A wide range of LG display models were specified for the project, addressing different messaging requirements and location challenges throughout the building. According to Peter Bayley, technical sales engineer at LG, the previous display equipment had not been installed well, and there were colour balance issues across the individual displays. In such a vast glass structure, a major requirement was for the new displays to perform with the best picture quality in bright ambient light conditions, especially in the main reception area and atrium. The mounting solution for each also had to meet stringent safety and aesthetic provisos, and be perfectly positioned to achieve a high quality finish.
The Solution
As visitors enter Mercedes-Benz World their eyes are immediately drawn to the large 4x4 video wall directly above the main reception desk and lift entry. Consisting of 47-inch LED screens, the video wall offers an impressive visual experience with its high brightness, image quality and wide viewing angles. Walking around the facility, LG displays can be seen everywhere; including two further 3x3 video walls on the upper floors, ceiling mounted, multi-screen displays above the exhibition cars, numerous single 42-inch and 55-inch displays, a curved OLED TV, 84-inch 4K screen and 29-inch desktop monitors. Content is updated regularly by a third-party provider to reflect the various events and promotions taking place.
“There’s a real wow factor from the video wall. It’s well aligned, well mounted, the cabling is neat, and looks good from all angles, not just from the front,” said Harold de Vries, head of B2B and IT solutions marketing at LG.
The Benefits
By utilizing well-designed, installer-friendly mounting solutions from Peerless-AV, Solutions Audio Visual was able to allow for larger, as well as shaped, video wall arrays to be created in locations previously not considered possible.
Working closely with Solutions Audio Visual and LG, Peerless-AV recommended compatible mounts of the highest quality. DS-VW765-LQR Full-Service Quick Release Video Wall Mounts and DS-VW765-LAND Full-Service Video Wall Mounts provided the versatility and convenience demanded from the integrator when setting up various video walls configurations.
The full-service mounts were able to reduce installation time by 60%, compared to alternative products. Using custom wall plate spacers, the integrator was able to achieve perfect spacing for dedicated LG display models, eliminating the need to calculate and measure the position of each mount in a video wall array. The quick release mechanism allowed the screens to be articulated away from the wall during install as required, without the need to unmount and without extra manpower. Also, having the ability to make 8-point micro-adjustments was a vital piece of functionality to ensure that any display could be quickly and perfectly aligned to its surroundings.
To support a horizontal arrangement of five 42-inch TV signage screens above the Driving Experience Reception, Peerless-AV DS-MB642L Digital Menu Board mounts were used. Combining multiple wall plates and vertical rails, the mounts were able to create a virtually seamless in-line display appearance. A simple 3-step installation saved the integrator time while assuring the placement of multiple displays could be easily adjusted according to flat or tilt viewing requirements.
A Peerless-AV SF680P Universal Flat Wall Mount (for screens up to 102-inch) was also specified for the project, along with a Peerless-AV SR560M Flat Panel Mobile Display Trolley with adjustable metal shelf, which can be utilized by Mercedes-Benz World for additional signage during exhibitions, events and conferences.
In the event of any display-related issues, Solutions Audio Visual offers quick on-site response time and diagnosis support. The Peerless-AV full-service mounts are designed to make the experience as painless as possible, offering quick and easy access to the rear of displays for any necessary servicing and maintenance.
Customer Feedback
Elliott Fletcher, who works in digital marketing and PR for Mercedes-Benz World, commented, “We saw an improvement on the previous supplier straight away – and more so in the more recent second phase of the project. Both companies are at the forefront of creating an expectation of high quality.”
Looking ahead, Mercedes-Benz World is expected to make further changes to the facility’s layout and LG, together with Peerless-AV, will be at the ready to supply further displays and mounting solutions to meet the requirements
A graduate of DeVry Institute of Technology, Doug has been in the Technology industry since 1976 and actively oversees Fearing’s daily operations. Along with his wife, Lois, and three others, Doug started Fearing’s in a 600 square-foot facility in Portage, Wisconsin. In the 25 years since, the company has grown to over 30 employees with offices in Madison and Milwaukee, Wisconsin. Doug likes to say he’s a “TV Technician with a dream� going back to his history with the family’s original business-Fearing’s TV and Appliance.
Doug values time with family, watersports, hiking, snowshoeing and skiing. In addition to being a devoted member of his church, Doug serves as Board President for Kinship Mentoring of Columbia County, Board member of Schools for Haiti and Scripture Chair of the Gideons-Portage camp.
A graduate of MATC, Lois oversees Fearing’s daily book keeping along with various HR responsibilities.
Along with Doug, Lois is deeply connected to community outreach, serving as a Board member and Fundraising Committee Chairperson for Kinship Mentoring of Columbia County. She also serves on the Schools for Haiti Fundraising committee. In addition, Lois’ ongoing passion and commitment to provide care for the elderly comes from her 10-year history of working in a Reedsburg, Wisconsin Nursing home.
Lois enjoys singing, hiking, sunny days on the pontoon, and spending time with her 4 grandchildren.
Ehren drives Fearing’s technology by continually seeking out trends to enhance capabilities while supporting Sales, Engineering and Installation teams. Throughout his years with Fearing’s, Ehren’s talent and vision have joined forces to create a wide variety of projects and strategic solutions that exceed expectation.
Ehren loves music, family time, movies, nature, sustainability efforts and electric vehicles.
With 10 years with Fearing’s and over twice that long in the industry, Ben continues to lead, coordinate, and develop the Commercial AV team.
By consistently delivering an outstanding experience and outcome, Ben contributes to the Fearing’s legacy of long-lasting partnerships that truly make a difference. Whatever the Commercial AV need may be, Ben and team deliver at the highest level.
Ben is an avid fisherman and photographer. He enjoys coaching his sons and other youth.
Chris has been with Fearing’s for 20 years and in the industry for over 2 decades. As a Certified leader in Sales Acceleration and trained in EOS (Entrepreneurial Operating Systems), Chris successfully utilizes his skills to lead the Fearing’s Salesforce. Chris and team are motivated and driven to develop new client partnerships while continuing to reinforce loyal long-term relationships with ongoing Service excellence.
Married for 19 years with 3 children, Chris enjoys skiing, hiking, fishing, boating, hunting, camping and golf. He’s also been actively involved as a Youth Football and Softball coach for his family and others.
